What Does Nudge Mean on TikTok? How to Use Nudges on TikTok

what does nudge mean on tiktok

What Does Nudge Mean on TikTok?

TikTok allows users to create and share short videos and introduces new slang terms and trends regularly. One of the terms commonly used on TikTok is “nudge”, but what exactly does it mean and how is it used?

A “nudge” on TikTok refers to gently alerting another user that you have posted a new video that you want them to watch. TikTok allows you to “nudge” other users through direct messaging by tapping on their profile and selecting the “nudge” option.

Nudging is a way to get someone’s attention on TikTok in a playful and friendly manner. It’s different than more aggressive tactics like spamming someone’s comments or constantly tagging them. The nudge feature creates a push notification for the user, prompting them to check out your new video.

Reasons for Nudging on TikTok

There are several reasons why TikTok users utilize the nudge feature:

  • To alert friends/mutuals about new videos in a casual way
  • To get the attention of TikTok crushes or romantic interests
  • To notify collaborators or co-stars about a new video you posted together
  • To highlight videos to potential viewers who may be interested in the content
  • To share videos with TikTokers you want to connect with
  • Essentially, nudging is a way to say “Hey, check this out!” without being overbearing. Users generally nudge people they have an existing connection with or want to build a connection with.

Proper Etiquette for Nudging

While nudging can be an effective tactic on TikTok, there are some etiquette guidelines users should follow:

  1. Don’t nudge excessively – Only nudge the same person a couple of times per week at most. Nudging someone 10 times in a row comes across as desperate or spammy.
  2. Ask permission first – If possible, ask the person if they are okay with you nudging them about new videos. Some users find nudges annoying.
  3. Target nudges strategically – Don’t nudge random people who have no interest in your content. Focus on nudging users who will want to see your new videos.
  4. Don’t take lack of response personally – The user may simply have not seen your nudge yet or been too busy to check out your video. Don’t get offended if a nudge doesn’t lead to views or responses.
  5. Use nudges sparingly -stick to nudging only your best and most share-worthy content. Overusing nudges will make them less impactful.

How to Send a Nudge on TikTok

Sending a nudge on TikTok only takes a few simple steps:

  • Visit the profile of the person you wish to nudge
  • Click on the menu icon with three dots located in the upper right corner.
  • Select “Nudge” from the dropdown menu
  • Type a brief text message to accompany your nudge (optional)
  • Tap “Send”

The user will then receive a push notification that says “[Your name] nudged you!” along with a preview of your message. Tapping on the notification will direct them to the new video that you want them to see.

The nudge notification will also be saved in the messaging tab between you and that user. You can view past nudges you’ve sent and received in your direct messages.

Creative Ways to Use Nudges

While nudges are commonly used to simply alert someone about new videos, TikTokers have come up with creative ways to utilize nudges:

  • Send funny memes or reaction videos as nudges
  • Film mini videos saying “check your nudge!” to build more anticipation
  • Ask a question or start a conversation in your nudge text to spark engagement
  • Nudge duet partners as a playful way to say “your turn!”
  • Promote collabs, contests, or campaigns you’re launching
  • Use nudges to organize livestreams with other creators
  • Develop serialized content and nudge followers when the next part drops

Thinking outside the box with nudges can help take your TikTok game to the next level.

tiktok nudge meaning

Responding to Nudges You Receive

When you get nudged by another TikTok user, there are a few ways you can respond:

  • Watch their new video and like/comment to show your support
  • Reply to their nudge text thanking them for the share
  • Film a reaction video expressing your thoughts on their new content
  • Nudge them back about your latest video to keep the conversation going
  • Go live together and discuss both of your newest vids with viewers
  • Duet their new video to add your spin
  • Being receptive to nudges can help build mutually beneficial bonds between creators. But don’t feel obligated to respond to every single nudge, especially if they come from random accounts you don’t know.

Pros and Cons of Nudging


  1. Allows for gentle, casual promotion among friends
  2. Helps videos get discovered by target audiences
  3. Strengthens connections between creators
  4. Sets videos apart from cluttered feeds
  5. Humanizes outreach and creates a nudge community


  1. Can feel aggressive or annoying if overdone
  2. Comes across as needy or desperate for views
  3. Notification clutter if too many users nudge you
  4. Pressure to watch/engage with videos you’re not interested in
  5. Potential for nudging spam accounts to arise


Nudging on TikTok has become a popular way for creators to alert relevant viewers about their new content drops. When used strategically and not excessively, nudging can help videos generate more eyes and engagement. 

But be sure to follow proper nudge etiquette and only send nudges to users who genuinely want updates about your posts. At its core, the TikTok nudge represents a playful way to cultivate relationships and share your work with the right crowds.

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